Robert Cantrell, IP Strategist, Think IP Strategy
Robert is an IP Strategist, MBA, author on business and military strategy, and a professional shark photographer. He is on the faculty of Patent Resources Group, where he teaches Patent Strategy for Business.
Robert is the founder of Center For Advantage, a provider of tools for strategy, innovation, and sales workshops, training, and problem solving.
Robert Cantrell helps clients to develop and optimize their intellectual property strategies, and to integrate intellectual property strategy into business strategy as a whole.
Robert has written a number of articles and papers on intellectual property. This includes his recently published book, Outpacing the Competition: Patent-Based Business Strategy (Robert Cantrell: Wiley 2009). This book blends patent strategy, business strategy, and classical strategy into a comprehensive whole, with the overall theme that those businesses capable of proficiently assessing their situations, deciding on courses of action, and taking action, win most competitive contests.
Robert is a part of the strategy conversation in the Washington D.C. area, and that has kept him attune to the latest ideas on the topic. Several of his written works are in use at the national and service war colleges as well as in the intellectual property field to include the top selling book Understanding Sun Tzu on the Art of War. Robert enjoys the opportunity to cross-pollinate ideas from his and other fields, and then to provide the insight gained as a way for his clients to build competitive advantage.