Marketing

Every global Conference needs the global attention and to catch the eyeballs of the world, a well thought marketing strategy is required for the success of the Conference. The Global LPO Conference 2010, India and Global LPO Conference 2011, UK have been paramount success and to most extent, credit goes to the well planned marketing strategy followed by the team KPO Consultants. The following are some the marketing tools that team KPO Consultants uses to market its sponsors for Global LPO Conference NYC, June 2011.

  • Making consistent presence in LPO/Legal Conferences in the US and Canada markets
  • Marketing the Conference by circulating our Conference brochure amongst key stakeholders
  • Conducting online surveys amongst prospective buyers (though Conference website)
  • Tapping into our extensive BPO network to generate credible leads of buyers
  • Partnering with consultants in foreign markets
  • Advertising in noted domestic and/or international journals
  • Conducting robust online marketing campaigns
  • Managing Conference specific blog(s)
  • Actively blogging on several LPO/Legal blogs, forums and other online platforms
  • Inviting law firm delegation through Embassies in UK, US, Canada, Australia and European markets
  • Aiming to partner with General Counsel Associations in US, UK, Canada, Australia and European markets
  • Marketing through pre-conference Webinars all across the globe
  • Soliciting tie-ups in foreign markets with several outsourcing associations and companies
  • Inviting US, UK, Canada, Australia - based Bar Associations and penetrating Conference message amongst their members
  • Issuing press releases (global media attention) consistently
  • Managing promotions in US/UK/Canada/Australia through several local and national media partners
  • Aggressively promoting the Conference on platforms like LinkedIn.com, Twitter and Facebook
  • Circulation of Conference Newsletter, every week to over 2,00,000 global professionals from legal and outsourcing industry